17.09.2024

"My customer base has grown by 25% since I started working with Herea"

"My customer base has grown by 25 % since Herea's paid video ads started running on Facebook and Instagram. It's incredibly easy and effortless, and since I do not to have to worry about advertising, I can truly focus on my work," says Annika Andersson at Aloha Akupunktio.

Herea successfully designed and executed video campaigns 

The marketing package that Herea created for Aloha Akupunktio included planning, videos, and paid advertising implementation for a year. During the planning phase, we discussed which services to promote and the benefits they offer to customers. Video ads and suitable captions were created for four different services. Herea’s digital marketing expert manages the paid advertising on Facebook and Instagram within the agreed budget for a year.

Simplified booking with well-crafted content

"Planning my marketing with Herea clarified the core focus of my work from the customer's perspective: pain and stress relief. When we discussed advertising, it became clear that customers might be interested in acupuncture but were hesitant to try it."

We decided to add the following text in the booking system:
"If you don't know which treatment you need, book a 1 hour massage. During the treatment, we will determine what kind of treatment you will need moving forward."

"Now I have many customers booking this time slot, and after that, they are confident in using acupuncture," says Andersson.

Customers from other places have now found Aloha 

"The videos have received a lot of positive feedback. The reach on Facebook spans a surprisingly wide age range, and customers are now also coming from places outside of Vaasa. Existing clients who see the ads also recommend my services. This advertising has been a good investment for me, and I have to say I feel much more relaxed now that I am fully booked 2-3 weeks in advance."

Andersson’s company, Aloha Akupunktio, operates in Tropiclandia, Vaasa. Annika Andersson combines various methods in pain treatment. She is a trained physiotherapist and sports massage therapist with over 15 years of experience in the field. The longer she’s worked, the more she’s wanted to understand the causes of pain and how to treat them. That’s why she’s also trained in acupuncture and reflexology. Learn more about Aloha’s services at https://www.aloha-akupunktio.fi.