The new website is an important sales tool at the beginning of a new customer relationship
A few years ago, a major shift was made in Climapro's strategy. The focus moved from HVAC work in residential construction to HVAC work in commercial and industrial construction projects, as well as the in-house manufacturing of various HVAC solutions. The website was seen as the most important marketing channel and a crucial factor in maintaining the company's image, but also as a tool for sales.
"After launching our new website, contacting new customers became both easier and more efficient. The website supports our development towards becoming a more well-known company and provides an accurate image of our company. It is one of the most important tools for sales, especially at the beginning of a new customer relationship," Jorma Koivuniemi, Sales and Procurement Manager, summarizes.
The most important message – about energy efficiency and lifecycle thinking – is prominent
According to Koivuniemi, clarity was important for them as well as the message and the whole – everything from content to visual identity. "We believe that all of this succeeded. The website clearly highlights our most important message: energy efficiency and lifecycle thinking. The website is tailored to the needs of our primary target group, but it also includes a more human aspect about the company's history, background, and passion. This provides a good balance and lifts the information-dense subpages while also showing that behind all this are people who are proud of what they do and that the only constant is development. We are very pleased with the result and the technical support we have received in further developing the website," says Koivuniemi.
Herea's expertise and uncomplicated way of working are clearly visible in both vision and final result
Koivuniemi explains that the process from their side went smoothly and did not burden them. "Herea collected information from our old website and through interviews and then came up with concrete proposals for the text content of the website." According to Koivuniemi, the brand mapping done at the beginning of the process significantly facilitated the work on the website. It gave both Herea and the client a clear picture of the desired end result.
"Herea was really able to immerse themselves properly in our line of work. When the texts were written, they ensured everything was correct and asked for our opinion when needed. The first versions of the texts were surprisingly close to the final ones, and only small changes and clarifications were made before publication."
“Oh, do you manufacture these HVAC modules yourselves?” Customer feedback shows the message has been received
"We have received feedback that the website explains our operations well and that our services and products are easy to find there. A large part of the feedback expresses surprise at the extent of our operations and our expertise, especially the fact that we manufacture the HVAC modules ourselves. Exactly what we have previously managed to obscure. Now it is clearly evident what we do," Koivuniemi concludes jokingly.
Explore Climapro's HVAC solutions and website here: www.climapro.fi